TUI Travel, the tourism giant based in England, has held a press conference in Budva today. Johan Lungren, the general director of TUI for Northern Europe said that Montenegro isn’t promoted enough in countries like England and that their plan is to improve that. He said that they intend to include Montenegro in their standard offerings and attract many of their customers. He said that the British market is not familiar with Montenegro and they have a 5-year plan to turn that around. They intend to attract over 35,000 tourists from England to Montenegro in the next two years. He also noted that Montenegro doesn’t have enough hotels of the highest category which is their main interest — and that is a problem. However, they will use what they can and bring as many tourists as they can accommodate.
Predrag Sekulić, chief of the Ministry of Tourism said that he’s aware that there aren’t many high class hotels, but that he is very pleased that TUI is interested in Montenegro. “We are very glad that TUI will promote Montenegro in the enormous touristic market of the whole Europe. That means that our summer season will last longer and bring additional profit to us.”
Members of the top management of TUI have visited Montenegro in May and decided to “conquer” it and introduce it to their large base of customers. They will rent rooms, rent cars, fly charter planes and much more.
TUI is an international leisure travel group based in London. It was formed in 2007 after the merger of two companies — First Choice Holidays PLC and the Tourism Division of TUI AG. Today it operates in more than 180 countries in the world and serving over 30 million customers.