Sentido Hotels and Resorts has signed a ten year lease with Uniprom for their luxury Becici resort hotel, the Hotel Tara.
Uniprom is owned by Nikšić businessman Veselin Pejović. Uniprom purchased the Hotel Tara in 2008 from Unisturs. Uniprom also owns the Hotel Budva, Uniprom Pekara, the Tvornica sugar refinery in Ćuprija, Partizan Žarkovo, land in Buljarica, and the lead and zinc mine Šuplja Stijena.
Sentido Hotels and Resorts is an international hotel franchise with thirty-three hotels and resorts in Cyprus, Greece, Spain, Kenya, Egypt, Tunisia, and Turkey.
Uniprom will utilize the revenues generated by this lease to invest in other projects, such as an upgrade of the Hotel Budva and developments at Djerana Cape, Port Milena, and Velika Plaza in Ulcinj.