Imagine sandy beaches in the shades of gold and crystal clear sea in the shades of blue. Imagine untouched nature on mountains full of endless hiking paths and deep rafting canyons. Imagine charismatic cities. You are imagining Montenegro. A truly fascinating country in the southern corner of the Adriatic Sea, it still remains one of Europe’s best-kept secrets. However, that secret is slowly being unfolded — from being a favorite destination of average Russian and Serbian tourists, it is now becoming a mecca for some of the world’s wealthiest people. One of the objects that makes Montenegro attractive to the world of rich is certainly Porto Montenegro — an awe-inspiring yacht marina located in the city of Tivat. Porto Montenegro isn’t an ordinary marina — it is actually a vibrant nautical village full of luxurious restaurants, hotels and shops. It was nicknamed the Monte Carlo of the Adriatic.
Porto Montenegro used to be a navy port for the Yugoslavian military. However, Peter Munk, a Canadian billionaire, bought it and completely transformed it into a luxury resort. At the time, Munk said that he didn’t want to invest in the popular French riviera — instead, he wanted to discover the undiscovered. And he discovered Montenegro. “We really see ourselves as playing a part in the renaissance of Montenegro’s tourism, in particular in terms of the marina,” said Matt Morley, brand and marketing manager of the marina. “We get a real mix of customers visiting our marina. Of course, there is the A-list, the super-wealthy. One of the things that we offer is a greater sense of privacy than in the lot of other marinas out there, in the south of France or Italy, for example.” The marina is not yet completely finished; the construction is still ongoing. However, some of the finest boats afloat can be seen in Porto Montenegro, and many famous people as well — the Rotschild family, Beyonce, Jay-Z, Tina Turner, Pep Guardiola and many more. Russians seem to love it especially. “I think it’s one of the most marvelous places in the world,” said Dmitry Krysin, a plastic surgeon from Moscow. “I used to travel a lot and practically I can’t see anything more positive, relaxing, cheap, where to stay and enjoy.”
Apart from Tivat and Porto Montenegro, the vast majority of tourists go to Budva, the bay of Kotor and Sveti Stefan. Budva is a medieval city full of old churches, galleries and boutiques. Is is Montenegro’s most popular tourist resort. “Now we’re getting these richer tourists on yachts,” said Nikola Lazarevic, owner of the Grispolis restaurant in Bigovo near Budva. The bay of Kotor is the only fjord in the Mediterranean. Numerous churches, small towns and amazing coast guarantee a pleasant stay. Sveti Stefan is a small island near Budva which used to be very popular in the 50s and 60s as a resort where many actors stayed. It is full of luxurious boutique hotels and stylish bars.